Privacy: Protecting your personal information Online

July 28, 2023
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With the growth of technology, the ways of marketing have observed a paradigm shift. In the past, the marketing agencies and corporate sector used banner display newspapers, magazines, televisions or radio broadcast  for  the  publicity  of  new  products  to  a  larger audience.  In today’s world  of  Artificial  Intelligence,  the  marketing  agencies  are  using  “The Internet”  to  meet  their  publicity  goals.  Through social media,  individuals  generate  vast amounts of personal data online. This data is collected and sold as Big Data to the corporate sector to be used in data warehouses. Data warehouses are used to analyze Big Data to generate visualized results that may be used for decision making, such as analyzing trends, predicting potential of a new product, understanding the targeted audience and generating new  sale  and  marketing  plans.  Advanced  Big  Data  systems  can  access  and  analyze  this information easily, creating a big privacy concern. Although many corporate firms use this data  to  generate  personalized  results  to  meet  user  demand, there still exists the vulnerability that this confidential data might be misused. In this article, we will discuss how you can protect your confidential data, improve your privacy,  and surf safely on the Internet.

What are Big Data Systems?
infographics (Instagram Post (Square)) (1)

Big Data systems store and analyze huge volume of data to  generate personalized results. They use multiple techniques such as data warehousing, data mining,    machine learning,  visualization, etc.  The  data  can  be gathered....


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