+

Google browser encryption removing SEO keyword data

October 20, 2011


If you work in SEO, you might not want to read this. Google announced on the 18th October that it would automatically enable encrypted browsing for searchers, but only for those that signed into their Google accounts. Protecting the privacy of users is Google’s aim here. It means that Google isn’t going to relay any search query data to Web sites.

This will no doubt see a serious drop in SEO analytics data, since Web sites will not be able to see the keywords that an encrypted search will yield a click-through for. There is an obvious compromise here between marketing and privacy. Most people reading this will probably come to the conclusion that most regular users of Google will not be signed with a Google account when searching. Google and all it’s paying advertisers will be hoping it stays that way. Stats anyone?

 Comments

Tagged with:

Leave a Comment

Please keep in mind that comments are moderated and rel="nofollow" is in use. So, please do not use a spammy keyword or a domain as your name, or it will be deleted. Let us have a personal and meaningful conversation instead.

You must be logged in to post a comment.


IT MAGAZINES: Hakin9 Magazine | Pentest Magazine | eForensics Magazine | Software Developer's Journal | Hadoop Magazine | Java Magazine
IT Blogs: Hakin9 Magazine Blog | Pentest Magazine Blog | eForensics Magazine Blog | Software Developer's Journal Blog | Hadoop Magazine Blog | Java Magazine Blog
IT ONLINE COURSES: Pentest Laboratory
JOB OFFERS FOR IT SPECIALIST: Jobs on Hakin9 Magazine | Jobs on Pentest Magazine | Jobs on eForensics Magazine | Jobs on Software Developer's Journal | Jobs on Java Magazine | Jobs on Hadoop Magazine
Hakin9 Media Sp. z o.o. Sp. komandytowa ul. Postępu 17D, 02-676 Warszawa