Why Small Businesses Must Value Cybersecurity


Owning a business can be one of the most difficult challenges ever faced and one of the most rewarding experiences in life. However, it is a process rife with challenges that stretch far and wide. From establishing a viable business plan with some sort of revenue generation in mind to identifying your brand and publishing a marketing campaign, there is little more challenging work.

Take all of this need and then put it on a budget. This is the life of a business owner; accomplishing the impossible with improbable chances. Thanks to innovations in technology, many of these previously arduous tasks can be completed automatically, or with the assistance of an online service.

The threat of cyber attack is rising

Over 80% of businesses were targeted by hackers last year, if you do not think you are a target then you have been unfortunately misled. The damage that hackers can cause is beyond reproach and the fallout from such attacks can lead to lawsuits and business closures.

Every business, regardless of size or industry, is producing data and has vulnerabilities. One big vulnerability is the lack of training, which can heighten the risk of being scammed, hacked, or cyber attacked.

Investing in information security is the smartest thing you can do

Truly, it is the empowerment to ease of use that has left most businesses with little choice but to include technology and integrate it at every level of their operation. Now, more than ever, businesses must value and invest in cybersecurity.

This has left a sense of reliability on the shoulders of technology as it supports the majority of modern business. This venture into the world of technology is not without its risks and rewards.

A cyber defense can reduce costs

The rewards are clear and simple, cutting-edge technology can reduce cost, improve efficiency, and grant opportunities that would not be accessible via traditional methods. Clear policies for implementing and protecting technology must be defined at the same time for the beneficial effects to be felt.

Automation is one of the best ways to reduce cost. The use of an automated factory can produce goods at a nearly constant rate while an online marketing service, such as HubSpot, can automate your marketing campaigns without the cost of a marketing team and without the headache of trying to do it yourself. In conjunction with adopting cyber security techniques, cost savings can be substantial.

Cybersecurity training is mission critical

IoT and AI are reaching new and incredible practical benchmarks. Soon, mass transportation will be automated and analytics will be carried out with the use of quantum computing which will see the world change overnight. However, it is the risk that we must make ourselves knowledgeable of so that we do not fall into a digital trap of malicious engineering.

“For those who do not work in IT but use computing devices for work, it is necessary to have cybersecurity training so that they understand how minor mistakes or simple oversights might lead to a disastrous scenario regarding the security or bottom line of their organization," Dr. Bo Yuan, chair of the department of computing security at Rochester Institute of Technology, told Forbes magazine. “With attacks becoming more advanced and sophisticated, training is mission-critical to minimize human error from the cyber attack equation.”


In the last few years, we have seen what hackers can truly do if they are not guarded against. In this article, we discussed what you can do to protect your business, employees, and clients.

Cybersecurity is the most important thing that you most likely were not worrying about. The effects are now clear, you must be on active alert for any possible signs of intrusion or attack.

If your business is not protected by firewalls or encryption then you must stop everything and rectify that egregious mistake before it leads to possible ruin. Cybersecurity has been unfortunately overlooked for too long.

Do not let your business fall victim to the whims of hackers and amoral actors. Just a little encryption can go a very long way to securing your business for the future. Cybersecurity is an ever-evolving craft that attempts to solve our most pressing digital issues of privacy and security. A business that values security is, ultimately, making our entire digital world just a little bit safer.


September 12, 2018
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